About us

We commit ourselves with great passion to the long-term business success of our clients in China. Our international trade consulting service is comprehensive and sustainable: we provide you consulting and support throughout all the phases of market entry, from business expansion, product launch to brand communications.

Since 2009, we have been providing Asian market entry support to international brands in the cosmetics and lifestyle industries. Our key target area is Greater China, including China, Hongkong and Taiwan. Under the leadership of Mei Gräfe, owner and Managing Director, multiple teams in Peking, Hongkong and Munich work together towards the success of our clients.

Through our years’ experience, we build solid foundations from the very beginning for your successful business activities in China. We support you to grow your revenue in these markets and help you realize culturally consistent brand communications in Chinese.

Our consultants are experts for branding European companies in China and Asia. As a result, we have developed over the past years close cooperation with trade associations and trade shows which invite us to give presentations or host seminars at their events. We are also guest authors for magazines from renowned trade publishers.

Do you need competent market entry support in China? Please contact us for a non-binding preliminary meeting.


Ms Mei Graefe will take part in VIVANESS  Nuernberg, on 15th February 2018

Presentation "Off to China! (?) What you should know first"

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