Ms Mei Graefe will take part in VIVANESS  Nuernberg, on 15th February 2018

Presentation "Off to China! (?) What you should know first"

Unlock China for your business!

Laying the foundation

Revenue growth

Brand communications in Chinese

Unlock China for your business!

Guaranteed success



Market entrance China
A Chinese saying goes “A journey of thousand miles begins with the first step“. The complexity of market entry into an Asian market in many perspectives can be compared to a long journey with multiple challenges. A successful start is vital for the long-term success. With our long time industry experience and market knowledge in Europe and Asia, we support you to achieve a solid foundation for your business development. Our tip: Let the professionals handle your market entry formalities. Read more...
Revenue growth in China
Not every company expanding overseas can set up their own presence in a foreign market from the beginning on, since it requires an enormous amount of resources and investment. How can you then grow your revenue in a foreign country like China? Read more...
Social Media Marketing in China
China is a large and competitive market. The competition between local and international companies keeps intensifying. High brand awareness and a positive brand image are fundamental for sustainable market success, which can only be achieved by precise and permanent communication about the brand philosophy. Compared to classical advertising channels like TV and magazine advertisements social media marketing is becoming an indispensable marketing tool in China, due to its efficiency and economical distribution. Read more...
Our services bring you the following advantages:
All our staff in Munich, Beijing and Hong Kong abide by the following principles: The result is increased competitiveness of your enterprise in China and international market!
Digital Marketing in China


Video Interview – The Chinese market for SPA-cosmetics

We all know the Chinese market is huge yet challenging for skin care products. Winning the Chinese market for SPAs and beauty salons is even more difficult. The main challenge here is the huge amount of studios in various sizes. It’s essential to find an appropriate sales strategy to cover and win as many potential customers as possible. One huge difference to normal skin care products is the target group. While the target group of normal skin care products is the end consumer, cosmetics for SPA and beauty salons should convince the owners of the institutions first, who are highly professional and demanding in terms of product functionalities and brand images.

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