This article is published in the November and December Edition of Euro Cosmetics.

The Chinese consumer market has been experiencing huge changes in the last few years. For China, the time as pure exporting nation ended a few years ago. China was the second biggest import nation after the USA in 2016 as well as in 2015. Private consumption contributed around 41% to the total GDP growth between 2010 and 2015. China is becoming a real consume oriented society with a large variety of consumer groups and interests…

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More than 18 Mio babies were born since the establishment of the “two-children policy” in China end of 2015. The market for health products for babies is booming. Many parents trust imported products due to expected higher product safety. The market for high quality skin care products for babies and young kids increases considerably. On the other hand the registration for baby skin care products is very complex. Every year there are not more than a hand full brands which can get their products registered. Even we had to learn our lesson once several years ago. Since then we’ve being investing a lot in trainings and have helped a number of brands with product registration for their baby skin care products. We are glad to see these brands thriving on the Chinese market, almost immediately after getting the product registrations.