Ms Mei Graefe will take part in VIVANESS  Nuernberg, on 15th February 2018

Presentation "Off to China! (?) What you should know first"

Unlock China for your business!

Laying the foundation

Revenue growth

Brand communications in Chinese

Unlock China for your business!

Guaranteed success



Market entrance China
A Chinese saying goes “A journey of thousand miles begins with the first step“. The complexity of market entry into an Asian market in many perspectives can be compared to a long journey with multiple challenges. A successful start is vital for the long-term success. With our long time industry experience and market knowledge in Europe and Asia, we support you to achieve a solid foundation for your business development. Our tip: Let the professionals handle your market entry formalities. Read more...
Revenue growth in China
Not every company expanding overseas can set up their own presence in a foreign market from the beginning on, since it requires an enormous amount of resources and investment. How can you then grow your revenue in a foreign country like China? Read more...
Social Media Marketing in China
China is a large and competitive market. The competition between local and international companies keeps intensifying. High brand awareness and a positive brand image are fundamental for sustainable market success, which can only be achieved by precise and permanent communication about the brand philosophy. Compared to classical advertising channels like TV and magazine advertisements social media marketing is becoming an indispensable marketing tool in China, due to its efficiency and economical distribution. Read more...
Our services bring you the following advantages:
All our staff in Munich, Beijing and Hong Kong abide by the following principles: The result is increased competitiveness of your enterprise in China and international market!
Video Interview - Chinese Market for Imported Cosmetics

During my business trip in Beijing end of November 2017 I had a chance to discuss the Chinese market for imported cosmetics with a good friend and an absolute market specialist Mrs. Hellen Li Liu. She is the editor in chief of China Cosmetic Review, a well-known magazine for cosmetics and supply industry. She has more than 20 years of industrial experiences.

We met each other through a project and became friends. Every time when I’m in Beijing we have dinner together and exchange market information. I’m very impressed by her experience and market insight. This time during our dinner in a busy restaurant in Beijing I decided to do a spontaneous interview with her.

How can cosmetic brands benefit from the Chinese market?

This article is published in the November and December Edition of Euro Cosmetics.

The Chinese consumer market has been experiencing huge changes in the last few years. For China, the time as pure exporting nation ended a few years ago. China was the second biggest import nation after the USA in 2016 as well as in 2015. Private consumption contributed around 41% to the total GDP growth between 2010 and 2015. China is becoming a real consume oriented society with a large variety of consumer groups and interests…

This article is available in English. Please contact us for the full version.

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