K-Beauty going strong in China

Dieser Artikel wurde in der Ausgabe von COSSMA 11/2016 veröffentlicht.

China is the second-biggest market for cosmetic products worldwide; therefore, it is a very desirable market for cosmetic brands from abroad. While many brands from North America and Europe started tapping the Chinese market decades ago, cosmetics from Korea have been entering the market just in the past few years. In spite of this, they have turned into the silent winners of the strong market competition.

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K-Beauty going strong in China

Foto: Mei Gräfe

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