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Market entrance
A Chinese saying goes “A journey of thousand miles begins with the first step“. The complexity of market entry into an Asian market in many perspectives can be compared to a long journey with multiple challenges. A successful start is vital for the long-term success. With our long time industry experience and market knowledge in Europe and Asia, we support you to achieve a solid foundation for your business development. Our tip: Let the professionals handle your market entry formalities. Read more...
Revenue growth in China
Not every company expanding overseas can set up their own presence in a foreign market from the beginning on, since it requires an enormous amount of resources and investment. How can you then grow your revenue in a foreign country like China? Read more...
Social Media Marketing in China
China is a large and competitive market. The competition between local and international companies keeps intensifying. High brand awareness and a positive brand image are fundamental for sustainable market success, which can only be achieved by precise and permanent communication about the brand philosophy. Compared to classical advertising channels like TV and magazine advertisements social media marketing is becoming an indispensable marketing tool in China, due to its efficiency and economical distribution. Read more...
Advantages
Our services bring you the following advantages:
All our staff in Munich, Beijing and Hong Kong abide by the following principles: The result is increased competitiveness of your enterprise in China and international market!
Articles
Aromatherapie und Duftlehre im Reich der Mitte

This Artikel was published in Kosmetik International September 2017 Edtion.

Der Kosmetikmarkt in China hat sich in den letzten 30 Jahren extrem weiterentwickelt. Es gab kein einziges Jahr, wo es kein absolutes Wachstum im Vergleich zum Vorjahr gab. Insgesamt wird 2017 mit einem Marktvolumen von ca.9,5 Mrd. Euro gerechnet. Bis 2021 soll das Marktvolumen 163,5Mrd. Euro betragen*. Hautpflegeprodukte und dekorative Kosmetikprodukte machen den größten Teil des gesamten Marktvolumens aus. Obwohl viele Fachleute auch von einem Boom bei Parfümprodukten sprechen, hat dieses Produktsegment noch einen sehr geringen Marktanteil. Heißt es, dass die chinesischen Konsumenten keine Duftprodukte mögen und Duftprodukte kein Marktpotential in China haben? Die Antwort ist ein klares „Doch!“.

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Video Interview - Chinese Market for Imported Cosmetics

During my business trip in Beijing end of November 2017 I had a chance to discuss the Chinese market for imported cosmetics with a good friend and an absolute market specialist Mrs. Hellen Li Liu. She is the editor in chief of China Cosmetic Review, a well-known magazine for cosmetics and supply industry. She has more than 20 years of industrial experiences.

We met each other through a project and became friends. Every time when I’m in Beijing we have dinner together and exchange market information. I’m very impressed by her experience and market insight. This time during our dinner in a busy restaurant in Beijing I decided to do a spontaneous interview with her.

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