How can cosmetic brands benefit from the Chinese market?

Dieser Artikel wurde in der Ausgabe 11/12 2017 von Euro Cosmetics veröffentlicht.

The Chinese consumer market has been experiencing huge changes in the last few years. For China, the time as pure exporting nation ended a few years ago. China was the second biggest import nation after the USA in 2016 as well as in 2015. Private consumption contributed around 41% to the total GDP growth between 2010 and 2015. China is becoming a real consume oriented society with a large variety of consumer groups and interests.

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How can cosmetic brands benefit from the Chinese market?

Foto: Mei Gräfe

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